PACKAGING PRODUCTION
P&G | FABRIC CARE EUROPE
- DESIGN EXECUTION -
Adapt key visuals to different formats and sizes.
Create basic product shots, banners, packaging mock-ups, and POS visualizations.
Roll out assets across multiple point-of-sale formats following Design Center standards.
- PACKAGING & VISUAL ADAPTATION -
Adapt master design files into multiple formats, maintain visual hierarchy across sizes, flavors, and SKUs, ensuring brand integrity.
Apply pre-press specifications to ensure and prepare print-ready files.
Coordinate with Pre-Media partners to guarantee printability and quality.
Lenor
DACH and France-Benelux(FBNL) markets
REGULAR EDITION (4 variants) : April Fresh, Flower Dream,Tropical, Sensitive Cotton.
Laundry Detergent : PODs-Box, PODs-Bag, PODs-Container ; Liquids ; Powder.
DASH 2IN1
France-Benelux (FBNL) market, 2024-2025 Edition
REGULAR EDITION (6 variants) : Ocrean Escape, Fresh Air, Gold Orchid, Lavender & Camomile, Jasmine & Rose, Cherry Blossom
Laundry Detergent : PODs-Box, PODs-Bag, PODs-Container ; Liquids ; Powder.
Ariel
DACH, Central Europe (CE), Southeastern Eastern Europe (SEE) markets
LIMITED EDITION: Fresh Breeze of Greek Island with a jasmine and sea salt scent.
Laundry Detergent : PODs-Box, PODs-Bag, PODs-Container, Liquids.
Fabric Enhancers : Liquid Fabric Softeners, Fabric Enhancers.
BRANDING & STRATEGY
RGE | ASIA SYMBOL - PAPER
- PACKAGING CREATION & PRODUCTION -
COMCEPT : SOUTH PACIFIC FORESTS THRIVE
Mission : Developing new branding packaging series for different product lines of "eco-friendly" content.
Design to Production end-to-end :
Design concept - hand-drawn original illustrations - 2D digital & 3D modeling design intent - Prepress & Print trade - Quality control & production - final product shooting guide.
- VISUAL STRATEGY & EXECUTION -
COMCEPT : CHINESE NEW YEAR
Mission: Creation & management for limited edition packaging and gift set.
End-to-end design execution across all touchpoints.
Responsible from design intent, material selection, production, quality control.
Lead socia media campaign execution.
- BRAND IDENTITY -
OMCEPT : FOREST AND SOCIETY
Visual asset creation for corporate events, merchandisings, catalogue typesetting, and social media campaign.
INNOVATION & EXECUTION
RGE | ASIA SYMBOL - PERSONAL CARE
- PACKAGING CREATION & PRODUCTION -
COMCEPT : SOUTH PACIFIC FORESTS THRIVE
Mission : Developing new branding packaging series for different product lines of "eco-friendly" content.
Design to Production end-to-end :
Design concept - hand-drawn original illustrations - 2D digital & 3D modeling design intent - Prepress & Print trade - Quality control & production - final product shooting guide.
GRAPHIC & MEDIA
DIVERSE BUSINESSES
- VISUAL IDENTITY -
Brand identities omnichannel creation : campaign images for Social Media (Facebook, Instagram, Linkedin, Newsletter),
key visuals banners for website, catalogue typesetting for events, LOGO & Icon for diverse associations and organizations.
USER EXPERIENCE
- INTERACTION -
Media interactive creation : user interface, interactive art installation exhibition and gaming.
Air Conditioning APP interface creation.
- IMMERSIVE EXPERIENCE -
Ying
Ying is a participative robotic shadow theatre, with a poetic immersion, a large-scale immersive interactive installation from my master thesis project.
Showcased : Geneva Art & Design University, CERN, La Nuit des Sciences-Geneva, 2017-2018
Ying shadow theatre installation for diploma video
- LUDIC EXPERIENCE -
MEDIA DESGIN EXHIBITION
Scenographic and furniture design for the gaming exhibition "Salone Ludico" on Milan Design Week 2022.
Geneva Art & Design University
